So I understand that it is a tradition for Coca-Cola to release a special holiday-themed can this time of year. Typically the artwork shows cute little polar bears enjoying the holiday season in some way. That's nice I get it.
It's also nice, no, its terrific that this year the bottler teamed up with the World Wildlife Fund, releasing 1.4 billion of these cans into the market place as a part of its Arctic Home campaign which raises funds and exposure for the "plight of endangered species." Coke has pledge to match public donations to the campaign, 2 to 1, to raise up to 3 million dollars. That's wonderful
What isn't wonderful is that the cans are white this year, making them almost identical to cans of Diet Coke. They got me. I opened the fridge and popped open the wrong pop.
Am I being petty? Oh probably. But it seems to me that this is a problem that could have been easily avoided while still bringing so much benefit to the WWF.
Coke, I like what you're doing. I just prefer Diet Coke. And I felt, first, angry about the confusion, then foolish that I got angry about it, and in the end I just wondered: What were you thinking? Are these the feelings you want connected to your brand?
It's also nice, no, its terrific that this year the bottler teamed up with the World Wildlife Fund, releasing 1.4 billion of these cans into the market place as a part of its Arctic Home campaign which raises funds and exposure for the "plight of endangered species." Coke has pledge to match public donations to the campaign, 2 to 1, to raise up to 3 million dollars. That's wonderful
What isn't wonderful is that the cans are white this year, making them almost identical to cans of Diet Coke. They got me. I opened the fridge and popped open the wrong pop.
Am I being petty? Oh probably. But it seems to me that this is a problem that could have been easily avoided while still bringing so much benefit to the WWF.
Coke, I like what you're doing. I just prefer Diet Coke. And I felt, first, angry about the confusion, then foolish that I got angry about it, and in the end I just wondered: What were you thinking? Are these the feelings you want connected to your brand?
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