My wife and I were eating a particularly good pizza the other night. It's from Mike's, a local place, one location, their own recipes. Great stuff. We like the Margarita Pizza with the fresh basil and cheese, lots of garlic, and we add pepperoni. What's pizza without pepperoni?
Any way we were eating it in front of the television, as we usually do, and up comes a commercial for Domino's Pizza. I wiped off my mouth and said "I don't like that pizza much, but I love their marketing."
I've written about this before. They launched a campaign 18 - 24 months ago admitting that their pizza was crumby but that they were fixing that. They were listening to their customers. They were listening to their employees. They were going to get it right. Subsequent spots have introduced new products and a new focus on quality.
So how do I know that I don't like their pizza? Because I've tried it. Several times. The new advertising worked on me and made me give them another chance. And another. And another.
It reminds me of the guy who ran the first ad agency I worked for. He would boldly tell his clients: "It's our job to get the customer through your door, once. If they buy anything or return again later completely depends upon how you treat them while they're there."
I've come back to Domino's time and time again because their advertising continually convinces me that I should give them another chance. I think that old ad-man would find that astounding.
Any way we were eating it in front of the television, as we usually do, and up comes a commercial for Domino's Pizza. I wiped off my mouth and said "I don't like that pizza much, but I love their marketing."
I've written about this before. They launched a campaign 18 - 24 months ago admitting that their pizza was crumby but that they were fixing that. They were listening to their customers. They were listening to their employees. They were going to get it right. Subsequent spots have introduced new products and a new focus on quality.
So how do I know that I don't like their pizza? Because I've tried it. Several times. The new advertising worked on me and made me give them another chance. And another. And another.
It reminds me of the guy who ran the first ad agency I worked for. He would boldly tell his clients: "It's our job to get the customer through your door, once. If they buy anything or return again later completely depends upon how you treat them while they're there."
I've come back to Domino's time and time again because their advertising continually convinces me that I should give them another chance. I think that old ad-man would find that astounding.
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