Decades ago you mixed broadcast with print and maybe some outdoor.
Ten ago you started mixing in online display, typically at the expense of one of the traditional media. (Newspapers, how's it going?)
Several years ago you started mixing in social. Then came mobile. Then we were sitting around in groups discussing if we needed to find a way to mix in QR codes and Augmented Reality.
I downloaded an interesting report today that talks about the top 10 trends for 2013 regarding email, social and mobile marketing. There is a lot of good stuff in this report (I'll toss you a link later) but I was drawn in by trends # 4 and #5 which discussed how integrating email and social marketing makes 1 + 1 = 3.
Some ideas:
- Use email marketing to increase your social audience. Send out emails solely for the purpose of inviting people to follow you on Facebook, or Twitter, or Linkedin, or Google+, or whatever your favorite is today.
- Use social to increase opt-ins for your email list.
- Tease an upcoming offer (to be delivered through email) on your social pages.
- Adopt social sharing in your emails. Let the people click to share the information from your email on their social sites.
It is the sort of stuff that makes you say "Of Course!" after you read it. It's logical. It's simple. Why isn't everyone doing it?
It also a great reminder that no matter how technology and modern thought change marketing, the basics still hold true. The idea that a mixture of media can always make a campaign stronger if the pieces work together was as true in the days of Mad Men as it is today.
Here's a link to the full report.
Ten ago you started mixing in online display, typically at the expense of one of the traditional media. (Newspapers, how's it going?)
Several years ago you started mixing in social. Then came mobile. Then we were sitting around in groups discussing if we needed to find a way to mix in QR codes and Augmented Reality.
I downloaded an interesting report today that talks about the top 10 trends for 2013 regarding email, social and mobile marketing. There is a lot of good stuff in this report (I'll toss you a link later) but I was drawn in by trends # 4 and #5 which discussed how integrating email and social marketing makes 1 + 1 = 3.
Some ideas:
- Use email marketing to increase your social audience. Send out emails solely for the purpose of inviting people to follow you on Facebook, or Twitter, or Linkedin, or Google+, or whatever your favorite is today.
- Use social to increase opt-ins for your email list.
- Tease an upcoming offer (to be delivered through email) on your social pages.
- Adopt social sharing in your emails. Let the people click to share the information from your email on their social sites.
It is the sort of stuff that makes you say "Of Course!" after you read it. It's logical. It's simple. Why isn't everyone doing it?
It also a great reminder that no matter how technology and modern thought change marketing, the basics still hold true. The idea that a mixture of media can always make a campaign stronger if the pieces work together was as true in the days of Mad Men as it is today.
Here's a link to the full report.
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