Don't you wish every company could research consumer preferences BEFORE they introduce the new brand/product. I realize this was a good situation, but it's not rare.
My mother always told me, "Look before you leap."
It's the difference between being consumer-focused and being product-focused. That's simple Peter Drucker thinking.
Anyway, I'll continue with this story tomorrow.
... Pete Nikiel is available to work with you and your company on their branding and marketing challenges. Contact him through Linkedin.
No comments:
Post a Comment