A thought occurred to me today as I watched my son order his college text books online; one other than "why are those damn things so expensive?" Does $120 for a paperback Ethics text strike anyone else as ironic?
Any way, some years back I taught marketing at Indiana Wesleyan University for several terms. The school selected the text book. It was a standard, one that I am sure every business student read over the course of that decade. It worked out well. I believe that each time I taught the course with that book the students learned something and so did I.
But this thought came to me today. If I were to teach a marketing course tomorrow I think the perfect text would be... the internet. I am certain that students could handle virtually any thing I tossed at them with the help of Google. Consider these possible assignments:
1. Give me 1000 words on loyalty marketing.
2. Name one company you are familiar with that uses, or should use a CRM software program and why.
3. State five "best practices" pertaining to email marketing.
4. How does television advertising battle effects of the DVR?
See what I mean? There are blogs, articles, book excerpts, chat rooms all over the internet discussing these things. They stay current and you can find differing opinions on every point. In all honesty, I haven't touch the shelves of business and marketing books that collect dust in my den in years. I have stayed informed on all (or most) of the newest developments and opportunities in marketing while surfing the internet, guided by Google. Why shouldn't today's marketing students do it the same way?
It's a lot cheaper than text books. I'm just sayin'...
— Pete Nikiel combines 20 years of marketing experience with clear, forward thinking. He is available to help out companies and agencies in a number of different ways. Think of him as your utility player on call. If you need any sort of help in marketing, branding and advertising contact Pete. Freelance. Project work. Part time. Work.
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