It was a marital concession. My wife wanted to watch a movie that she started in the other room. We were about to sit down to eat dinner. We often eat in front of the television. Don't tell my mother.
So as the Giants/49ers game was about to start, I recorded it on our dvr and we sat down to eat dinner while continuing to watch John Cusack survive the second global flood. The movie is "2012." Perfect with pasta and red wine. (I guess.)
I helped to clean up, helped with the dishes, did everything a husband needs to do if he doesn't want to face a cold front when he climbs into bed. Then I went out to watch the game while she finished the movie in another room. All was good. We ate together. I helped clean up. We each had something to watch.
I fired up the dvr and watched the whole first half of the game without watching a commercial. Fast-forwarded through every single one of them.
This made me think about how I've been listening to music at work. I've been on IHeart Radio through my desk top computer, creating my own station, no commercials. Now I Heart is warning us that the custom stations will be commercial free only until March. So I have until then to find another service that is commercial free.
How many commercials have I been able to avoid this week? Between the championship game on tv and the music throughout the work day, I'd guess nearly a million dollars worth of advertising. I missed it all. Happily.
But I'm in advertising. I'm a marketing guy. If I'm skipping commercials, others are doing it even more. So the question is, if you're an advertising person, a marketing maven, what do you do?
It's a different world today. Don't you believe for a second that your commercials are must-watched (must-heard) content. Don't you think that. So how do you advertise now?
I think about this all the time. Do you?
So as the Giants/49ers game was about to start, I recorded it on our dvr and we sat down to eat dinner while continuing to watch John Cusack survive the second global flood. The movie is "2012." Perfect with pasta and red wine. (I guess.)
I helped to clean up, helped with the dishes, did everything a husband needs to do if he doesn't want to face a cold front when he climbs into bed. Then I went out to watch the game while she finished the movie in another room. All was good. We ate together. I helped clean up. We each had something to watch.
I fired up the dvr and watched the whole first half of the game without watching a commercial. Fast-forwarded through every single one of them.
This made me think about how I've been listening to music at work. I've been on IHeart Radio through my desk top computer, creating my own station, no commercials. Now I Heart is warning us that the custom stations will be commercial free only until March. So I have until then to find another service that is commercial free.
How many commercials have I been able to avoid this week? Between the championship game on tv and the music throughout the work day, I'd guess nearly a million dollars worth of advertising. I missed it all. Happily.
But I'm in advertising. I'm a marketing guy. If I'm skipping commercials, others are doing it even more. So the question is, if you're an advertising person, a marketing maven, what do you do?
It's a different world today. Don't you believe for a second that your commercials are must-watched (must-heard) content. Don't you think that. So how do you advertise now?
I think about this all the time. Do you?
Yes, I think about this every day. I guess the word I use most often is 'relevant'. If ads are relevant to our life, then they are not an intrusion. So, if we can manage to be more targeted... by content, behavior, etc... then the message has more meaning and we are more lilely to view or listen. Not really an answer, but more of an observation.
ReplyDeleteMatt, I agree with you completely... which probably explains why we were both let go by the same company. They failed to see what they had with us!!!!
ReplyDelete