by Pete Nikiel
I read a tweet the other day that stated that it was quoting Steve Jobs. It was brilliant so I can only assume that it was indeed something that Steve Jobs said.
It said that focus was "saying "no" to 1000 good ideas." Wow.
Someone once told me that the key to successful branding was discipline. I guess that person was as smart as Steve Jobs. They were saying the same thing.
How many times have you been faced with this situation. You have a well-defined brand and well-running machine. Everyone is operating on the same page. You are meeting the requirements of most of the well-meaning cliches. (Add any of those that I have missed.)
And all of a sudden someone comes up with a great idea. A wonderfully creative idea. Something that would surely get noticed. The only thing is... it does not fit your brand. It does not meet the standards of your brand's promises and expectations. It's a great idea... Yes! But is it something you should do? Is it something that people would expect your brand to do?
Or might it confuse the picture?
Here's an adage to live by: Just because you can do it, doesn't mean you should do it.
If it doesn't fit with your brand, then you can't do it. It's that simple. But it is so hard. A great idea has been presented. A valued team member has the pride of originating that idea. It is creative. It would get noticed. But it does not fit your brand, the promises it makes, it reputation it has created and protects, the course your organization has decided to pursue and on which to stay straight and true.
No. Sorry. Great idea,but you have to say no. You must say no to that good idea and the next 999 good ideas that follow it. You must stay true to your brand. That is the definition of focus.
Discipline. It is a simple answer. But it takes courage to manage.
I read a tweet the other day that stated that it was quoting Steve Jobs. It was brilliant so I can only assume that it was indeed something that Steve Jobs said.
It said that focus was "saying "no" to 1000 good ideas." Wow.
Someone once told me that the key to successful branding was discipline. I guess that person was as smart as Steve Jobs. They were saying the same thing.How many times have you been faced with this situation. You have a well-defined brand and well-running machine. Everyone is operating on the same page. You are meeting the requirements of most of the well-meaning cliches. (Add any of those that I have missed.)
And all of a sudden someone comes up with a great idea. A wonderfully creative idea. Something that would surely get noticed. The only thing is... it does not fit your brand. It does not meet the standards of your brand's promises and expectations. It's a great idea... Yes! But is it something you should do? Is it something that people would expect your brand to do?
Or might it confuse the picture?
Here's an adage to live by: Just because you can do it, doesn't mean you should do it.
If it doesn't fit with your brand, then you can't do it. It's that simple. But it is so hard. A great idea has been presented. A valued team member has the pride of originating that idea. It is creative. It would get noticed. But it does not fit your brand, the promises it makes, it reputation it has created and protects, the course your organization has decided to pursue and on which to stay straight and true.
No. Sorry. Great idea,but you have to say no. You must say no to that good idea and the next 999 good ideas that follow it. You must stay true to your brand. That is the definition of focus.
Discipline. It is a simple answer. But it takes courage to manage.
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