I can be annoying to talk to. I know this.
It's just that once I understand the point you are making, I am ready to move on to the next thing. I catch myself cutting off people in mid-sentence saying, "got it" wanting to move on. I do not mean to be rude.
And that is the same way I approach business books. Once I start thinking that I get the point, I put the book away. I have a shelf full of half-read books and I don't think I have miss much.
Remember Cliffs' Notes from high school?
Cliffs does not publish those little time-savers for modern business books. I have looked. But I think it would be a great idea. Those books repeat themselves quite a bit. Most like to include cute little stories to illustrate their points, even if they are not needed. I do not think it is unusual to read the cover and the first chapter, usually an over-view of the book, and you pretty much get it's full intention.
Just give me the important stuff.
This is why I find myself downloading ebooks. They are great little tools to keep yourself up to speed on the very latest developments in business. Sure, they are written with agendas. They are written by people with products and services to sell and that surely shades their position.
But what business book doesn't take a position that another book would dispute? You always need to take what you read with that proverbial grain of salt.
I love ebooks as a reader. They are short. They are straight to the point. You can get the point and move on.
I also love them as a marketer. They are a quick way for a business to gain some credibility. They are a great way to position someone as an expert, a thought-leader in an industry.
They are not hard to write. Just make sure you know what you are talking (writing) about. Make a clear point with conviction and urgency. Dress it up with polished graphics. Do not forget to slip in a sales pitch. Make it available on your website. Make it available through all of your social media sites. Promote its availability.
Then stand by, preparing to update and do it all over again.
Ebooks... a great content marketing tool. You are informing your customer, helping them understand, and positioning yourself as someone who should be listened to and trusted. Can you think of a better way to start the sales process?
Good stuff.
It's just that once I understand the point you are making, I am ready to move on to the next thing. I catch myself cutting off people in mid-sentence saying, "got it" wanting to move on. I do not mean to be rude.
And that is the same way I approach business books. Once I start thinking that I get the point, I put the book away. I have a shelf full of half-read books and I don't think I have miss much.
Remember Cliffs' Notes from high school? Cliffs does not publish those little time-savers for modern business books. I have looked. But I think it would be a great idea. Those books repeat themselves quite a bit. Most like to include cute little stories to illustrate their points, even if they are not needed. I do not think it is unusual to read the cover and the first chapter, usually an over-view of the book, and you pretty much get it's full intention.
Just give me the important stuff.
This is why I find myself downloading ebooks. They are great little tools to keep yourself up to speed on the very latest developments in business. Sure, they are written with agendas. They are written by people with products and services to sell and that surely shades their position.
But what business book doesn't take a position that another book would dispute? You always need to take what you read with that proverbial grain of salt.
I love ebooks as a reader. They are short. They are straight to the point. You can get the point and move on.
I also love them as a marketer. They are a quick way for a business to gain some credibility. They are a great way to position someone as an expert, a thought-leader in an industry.
They are not hard to write. Just make sure you know what you are talking (writing) about. Make a clear point with conviction and urgency. Dress it up with polished graphics. Do not forget to slip in a sales pitch. Make it available on your website. Make it available through all of your social media sites. Promote its availability.
Then stand by, preparing to update and do it all over again.
Ebooks... a great content marketing tool. You are informing your customer, helping them understand, and positioning yourself as someone who should be listened to and trusted. Can you think of a better way to start the sales process?
Good stuff.
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