Here's an even better look at Netflix's latest move.
http://technologizer.com/2011/09/19/qwikster-not-to-be-confused-with-quixtar-quickstar-kwikster-quickster-kwik-star-quik-star-or-kickstar/
It says it all in the url: Netflix chose to change its name to Qwikster, not to be confused with Quixtar, Quick Star, Kwikster, Quickster, Kwik Star, Quik Star, or Kick Star.
Name changes... OMG... they need to be researched, long and hard, up and down, inside and out, legally, logically, and logistically, before you decide on one.
Qwikster... Really????
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