Now how smart is that?
That's a question I think we ask far too infrequently as it relates to advertising and marketing. I think the story of the Cox billboard should serve as a reminder to all of us in the field that we should always be looking for new ways to break through, especially when advances in technology offer us new possibilities, new opportunities, new ways of getting noticed.
Falling back and relying on the standard and traditional (the comfortable?) is not going to bring growth. Not in today's world. It just won't.
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