Today I'll let someone else do the writing for me. I have provided a link at the end of this post to an article about how important some very human traits are to marketing, particularly as marketing gets more and more technical.
Let's face it, today's marketing director has to know his CPM's from his CPC's from his CTR's. He/she has to know how to manage a complex CRM program. She/he has to keep an eye on what's new in traditional media, and internet marketing, and mobile marketing, and social media marketing that really can span all the different media. And that stuff is changing every day.
I wrote a couple of weeks ago about how I felt that honesty is an important marketing strategy. This article takes that point much further. Brands must still think like people, even as their marketing becomes more technical and automated. It's good advice. I hope you read it.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=159397#
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