Do you have an elevator pitch ready for your company, service or product? You know what I mean, a pithy, easily understood explanation of what you do, what you offer, why your product is important, a quick definition that could be clearly communicated during of a three-story elevator ride.
I remember sitting in a conference room a few years ago with a 14 person sales staff trying to write one as a group. The headache comes back to me as I think about it. You can't effectively write anything important as a group. But that is a subject for another post.
The elevator pitch. The process made me somewhat of a cynic but I can see the importance of having one. Cut through the haze, the spin, the selling, and quickly get to the point in 30-seconds or less. What does your company do? What does this product do? Boil your answer down to a simply honest statement that can lead to a longer conversation. That's the elevator pitch.
Yesterday I saw something similar but much smarter.
I visited the Snap Tag website yesterday while writing about them. They have on their homepage what really amounts to five different elevator pitches (they simply refer to them as definitions), each targeted to a different potential client. There is one for brand marketers, another for direct marketers, a third for shopper marketers, a fourth for technologists, and the fifth, the one I think is the best, is the kindergartener's definition.
That last one is great. It's written in kids' language and it distills the whole idea of what a Snap Tag does down into the simplest of terms. Just a brilliant idea that I think every company should steal.
The five definitions sit as bullet points on the page. You simply click on the one that seems most relevant to you. Check it out at the bottom of this linked page: Click Here
I think there is a lot of effective selling going in those five short statement and then beyond those statements, this presentation leaves me thinking that these folks confidently have their act together. They know who should be interested in their product and exactly why they should be interested in their product.
Very smart stuff.
I remember sitting in a conference room a few years ago with a 14 person sales staff trying to write one as a group. The headache comes back to me as I think about it. You can't effectively write anything important as a group. But that is a subject for another post.
The elevator pitch. The process made me somewhat of a cynic but I can see the importance of having one. Cut through the haze, the spin, the selling, and quickly get to the point in 30-seconds or less. What does your company do? What does this product do? Boil your answer down to a simply honest statement that can lead to a longer conversation. That's the elevator pitch.
Yesterday I saw something similar but much smarter.
I visited the Snap Tag website yesterday while writing about them. They have on their homepage what really amounts to five different elevator pitches (they simply refer to them as definitions), each targeted to a different potential client. There is one for brand marketers, another for direct marketers, a third for shopper marketers, a fourth for technologists, and the fifth, the one I think is the best, is the kindergartener's definition.
That last one is great. It's written in kids' language and it distills the whole idea of what a Snap Tag does down into the simplest of terms. Just a brilliant idea that I think every company should steal.
The five definitions sit as bullet points on the page. You simply click on the one that seems most relevant to you. Check it out at the bottom of this linked page: Click Here
I think there is a lot of effective selling going in those five short statement and then beyond those statements, this presentation leaves me thinking that these folks confidently have their act together. They know who should be interested in their product and exactly why they should be interested in their product.
Very smart stuff.
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