Google has just added one more thing for the small business owner to see to on a regular basis.
How many small businesses are proud of their websites? It may have taken them a while to get their site up and running. Someone had to write it, design it, develop it, etc, etc, etc. What a relief to get it over and done with, huh? Good feeling? Wrong attitude.
A good business website should never static. It absolutely should never be an online version of a brochure. A good business website should never be finished.
Launch it and forget it? That's an idea you better forget about.
Google just changed its algorithm again. The simplest way to explain what that means is to say that the search giant has changed how it looks at websites when delivering search results to web users. The next question should be: How has it changed? Well, now sites that evolve, continuously featuring new and updated information, will rise to the top in organic search results. Sites that remain static and unchanged, may sink to the bottom. Updating has now become a huge factor in SEO. It has always been a factor. Now its a huge factor.
I'm no expert but I always like to find one to chime in. Here's what one has to say about this: "It seems to me that the biggest impact on small-business owners will be that, in some industries, it will be nearly impossible to get visibility with a small, rarely-updated website." That comes from Matt McGee, executive news editor at SEO-focused news site Search Engine Land.
Nearly impossible to get visibility... unless you update. Include a blog on your site that you update at least once a week. Post any news releases that your company issues. Allow consumers or business clients to post questions, thoughts, suggestions. Maybe you do something as small as a homepage window in which you feature a thought of the day. Anything that shows that you are paying attention to your site.
Sites that are merely online brochures, which has never been an effective strategy, are now going to disappear in search results. To avoid that, someone has to be tasked with changing/updating your website, frequently. Yeah, it might mean someone has to do some more work. But this is modern day marketing folks. Embrace it.
How many small businesses are proud of their websites? It may have taken them a while to get their site up and running. Someone had to write it, design it, develop it, etc, etc, etc. What a relief to get it over and done with, huh? Good feeling? Wrong attitude.
A good business website should never static. It absolutely should never be an online version of a brochure. A good business website should never be finished.
Launch it and forget it? That's an idea you better forget about.
Google just changed its algorithm again. The simplest way to explain what that means is to say that the search giant has changed how it looks at websites when delivering search results to web users. The next question should be: How has it changed? Well, now sites that evolve, continuously featuring new and updated information, will rise to the top in organic search results. Sites that remain static and unchanged, may sink to the bottom. Updating has now become a huge factor in SEO. It has always been a factor. Now its a huge factor.
I'm no expert but I always like to find one to chime in. Here's what one has to say about this: "It seems to me that the biggest impact on small-business owners will be that, in some industries, it will be nearly impossible to get visibility with a small, rarely-updated website." That comes from Matt McGee, executive news editor at SEO-focused news site Search Engine Land.
Nearly impossible to get visibility... unless you update. Include a blog on your site that you update at least once a week. Post any news releases that your company issues. Allow consumers or business clients to post questions, thoughts, suggestions. Maybe you do something as small as a homepage window in which you feature a thought of the day. Anything that shows that you are paying attention to your site.
Sites that are merely online brochures, which has never been an effective strategy, are now going to disappear in search results. To avoid that, someone has to be tasked with changing/updating your website, frequently. Yeah, it might mean someone has to do some more work. But this is modern day marketing folks. Embrace it.
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