Snap Tags?
I have made no bones about it... I like QR codes. I have written about them several times on this blog. I think they are versatile, can be very effective if creatively used, and I believe they lend a certain cachet to a marketing effort. They are cool. This is mine:
So today I read an article that says that Jeff Hayzlett, that attention grabbing "Celebrity CMO," the man who helped revitalized the Kodak brand and is one of the most active Twitterers among top marketing executives, he believes that Snap Tags will replace QR Codes. My first thought was: "What's a Snap Tag?" A little quick research revealed a lot.
The Snap Tag is bing marketed by a company named Spyderlink. It works just a a QR Code except that you can use your logo instead of that strange looking scan code. You scan it just like a QR Code using a special scanning app from Spyderlink, or you can photograph it with your phone and send it to a short code or email it to a special site.
One Snap Tag's key differences from QR codes is that broken circle that runs around the logo. That's what turns your logo into a code and you can use different versions of the circle to send your consumers to different sorts of interactivity. And Spyderlink promises far more options in interactivity than what is possible with the QR Code, including dynamic responses, database building, complex analytics, and enabling social networking. Here's a page from Syderlink's website that compares the two codes. You will have to enlarge the graphic once you get there. Click Here
So the question that we need to ask is: "will the consumer embrace the Snap Tag?" QR codes, although quite common in Europe, seem to be catching on slowly in the US. Glamour Magazine recently ran this cover with a Snap Tag placed strategically near an attention-grabbing portion of pop star Rinanna. (It's hard to see but the Snap Tag included instructions for the readers on how to scan it with their phones)
The results: Over 100,000 scans.
I have no idea how much Spyderlink charges for all this. But it is intriguing. Check out that link I included above. This is worth knowing about.
I have made no bones about it... I like QR codes. I have written about them several times on this blog. I think they are versatile, can be very effective if creatively used, and I believe they lend a certain cachet to a marketing effort. They are cool. This is mine:
So today I read an article that says that Jeff Hayzlett, that attention grabbing "Celebrity CMO," the man who helped revitalized the Kodak brand and is one of the most active Twitterers among top marketing executives, he believes that Snap Tags will replace QR Codes. My first thought was: "What's a Snap Tag?" A little quick research revealed a lot.
The Snap Tag is bing marketed by a company named Spyderlink. It works just a a QR Code except that you can use your logo instead of that strange looking scan code. You scan it just like a QR Code using a special scanning app from Spyderlink, or you can photograph it with your phone and send it to a short code or email it to a special site.
One Snap Tag's key differences from QR codes is that broken circle that runs around the logo. That's what turns your logo into a code and you can use different versions of the circle to send your consumers to different sorts of interactivity. And Spyderlink promises far more options in interactivity than what is possible with the QR Code, including dynamic responses, database building, complex analytics, and enabling social networking. Here's a page from Syderlink's website that compares the two codes. You will have to enlarge the graphic once you get there. Click Here
So the question that we need to ask is: "will the consumer embrace the Snap Tag?" QR codes, although quite common in Europe, seem to be catching on slowly in the US. Glamour Magazine recently ran this cover with a Snap Tag placed strategically near an attention-grabbing portion of pop star Rinanna. (It's hard to see but the Snap Tag included instructions for the readers on how to scan it with their phones)
The results: Over 100,000 scans.
I have no idea how much Spyderlink charges for all this. But it is intriguing. Check out that link I included above. This is worth knowing about.
No comments:
Post a Comment